HI
WE ARE
SPECIALIZED SPORTS SERVICES
Specialized Sports Services is the sports marketing consultancy of Founder and Principal Consultant, Kuhan Foo, a 30 year veteran of Asian sports marketing. Specialized Sports Services is unique as it is one of the very few independent sports marketing companies that has the opportunity to be involved in a variety of events, ranging from regional football, basketball, trail running, motorsports to health and fitness.
Key Milestones
Consultant to the Asian Football Confederation
(2018 to 2020)
Conducting mentorship programs for national football federations on commercialization and marketing
CEO, ASEAN Basketball League
(2008 to 2012)
Setting up the league on behalf of the founders of the league and running it as it’s first CEO
COO, Malaysian Football Super League
(2008 to 2010)
Restructure the company and to increase sponsorship and broadcast revenue.
General Manager, Havas Sports Malaysia
(2007)
In charge of AirAsia’s global sports sponsorships including the Williams F1 team and it’s continued sponsorship of Manchester United
Head of Sports, AirAsia
(2005 to 2006)
In charge of the pioneer sports sponsorship portfolio of AirAsia, including the global sponsorship of Manchester United
Director of Operations, Total Sports Asia
(1998 to 2004)
In charge of overseeing the events, marketing, PR and licensing departments across Asia.
© Specialized Sports Services 2021